As the industry shifts towards creating more electric and software-defined vehicles equipped with safety technologies, the partnership between automakers and technology companies is becoming increasingly important for gaining a competitive edge. According to GM, car buyers today expect more customization features and convenience in their vehicles, and the company is collaborating with Nvidia to meet these demands.

GM is working to enhance the electric architecture of its vehicles, which includes the integration of new hardware and AI-based software that can be updated over-the-air.

GM is already using Nvidia’s graphics platforms to train AI models in various areas of the company. The expanded collaboration with Nvidia will now be used to optimize the design and operation of assembly plants to maximize production efficiency.

“The era of physical AI is here, and together with GM, we’re transforming transportation, from the vehicles themselves to the factories where they’re made,” said Jensen Huang, co-founder and CEO of Nvidia, in a press release. “We’re thrilled to work with GM to create AI systems tailored to their vision, expertise, and know-how.”

The expanded partnership between Nvidia and GM was announced on the same day that the chipmaker unveiled new chip designs and its vision for the use of AI in physical operations, including manufacturing and robotics.

GM’s next-generation vehicles will be based on Nvidia’s AI-powered Blackwell architecture and will run on the company’s DriveOS operating system. The hardware will deliver up to 1,000 trillion operations per second of high-performance computing, which will power the autonomous driving systems of GM’s future vehicles and support their safe deployment at scale.

For GM’s manufacturing facilities, the company will use Nvidia’s Omniverse platform to create digital twins of its production lines, enabling virtual testing and simulation of manufacturing processes before physically implementing them on the factory floor. The Omniverse platform also supports robotics training for tasks like material handling and vehicle body welding during assembly.

“GM has a long-standing partnership with Nvidia, using their graphics processors across all our operations,” said GM CEO Mary Barra in a press release. “By combining technology with human ingenuity, we’re unlocking new levels of innovation in vehicle manufacturing and beyond.”

GM says that the development of new software platforms for vehicles is ongoing and will be the foundation for a range of future GM vehicles, including the Chevrolet Equinox and full-size trucks like the GMC Sierra EV.